The Rugby Football Union (RFU) today announced a long term partnership with Canterbury, the world’s leading rugby brand, to become their official kit partner. The four year agreement will see Canterbury supplying kit to the England Senior, Saxons, Sevens, Women’s and age grade representative teams from September 2012 to beyond the Rugby World Cup in 2015.
The partnership brings together two brands with great rugby heritage and tradition, in addition to an unrivalled passion for the sport and its fans. For the RFU it also represents the largest kit partnership in the Union’s history, allowing continued investment into all levels of the game which is at the heart of the strategic focus for both organisations.
Sophie Goldschmidt, RFU Chief Commercial Officer, said:
“We are delighted about this new partnership with Canterbury. The brand is recognised by players and fans alike and its heritage in rugby is unrivalled. The excellent quality of playing apparel Canterbury is famed for will also ensure the England teams have the best technical kit available to assist them on and off the pitch. This new exciting partnership will allow the Rugby Football Union to further invest in the game.”
So after 15 years working with Nike, England have gone for a change for the sum of around £5 million a year and joined South Africa, Scotland and many others under the Canterbury brand. But what we wanted to know based on the selection of kits from both companies below is quite simply, which make is better?
Vote away. Also, not to sway your argument, but no Canterbury rugby shirt has ripped since 1976…
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If Canterbury means not going to New Zealand with “all black” kits and not filiming “we are the champions” video adverts prior to winning anything then I vote Canterbury.
If it’s different name, same stupidity then I vote for whoever pays the most!
Nike got it wrong with the “All Black” rugby kit for England, so a change will be good as Canterbury is a top rugby brand which is tried and tested. Still a shame though cause just bought a new Nike England fleece for full price!!!! :-(
Factually incorrect article. Canterbury shirts have definitely ripped. I remember paul sackey’s virtually melting off his back when playing for wasps. I am sure u can google images easily enough….
http://www.canterbury.com/heritage-the-fabric-of-rugby.php
a good move – personally I hope to see the return of some sort of collar – I cannot stand these tshirt style tops that Nike do at the moment
@ben, it doesn’t matter what they claim, the fact stands that i have seen a canterbury wasps shirt rip
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