BT’s letter to Aviva Premiership fans
Following the announcement last week that BSKYB will no longer be the main live broadcaster and that the mantle has been passed to BT for a staggering cost of up to a £152m in a four-year deal, we like many of you had many questions to ask.
The ambiguities of the new deal and lack of clarity as to how you can actually watch BT coverage led to various rumours. These rumours turned into Chinese whispers and this vicious cycle would have continued had BT and Premiership Rugby not tried to put a stop to them. Hence, today they have released the statement below trying to iron out the key questions:
Dear Aviva Premiership Rugby supporters Premiership Rugby would like to reassure you that it will be very easy for you to access live coverage of the Aviva Premiership, and JP Morgan Asset Management Premiership Rugby Sevens from next season.
The exciting new deal with BT will make it more convenient than it has ever been to watch teams in action because all live coverage will be available through one broadcast partner – so fans will no longer need to subscribe to two different sports channels to catch all of the Premiership action.
BT want to make it clear that the BT Sports Channel will be available to as many homes as possible in the UK when it launches next year so availability will not be dependent on being a BT customer – fans will be able to subscribe to the new BT channel through a number of platforms, such as satellite, YouView/Freeview and potentially cable as well as BT Vision.
BT is also planning to strike deals with pubs and clubs so fans can expect further announcements in the coming months.
This may answer some of your questions, but has it answered all of them?
There is still the the most fundamental question of them all to answer, concerning the future coverage of European competition with the Heineken Cup.
Today is a big day for the ERC as they meet in Dublin to discuss the structure of the new shareholder agreement, and whether any changes will be made to the format of the competition.
Let us know your thoughts below.